Local Citations and NAP Consistency
Directories, NAP and consistency of your online information to strengthen your local SEO.
What is a local citation?
A local citation is any online mention of your business name, address, and phone number (NAP). These citations appear on directories, social networks, review sites, and professional databases.
The importance of NAP consistency
Google uses citations to verify the existence and legitimacy of your business. Inconsistent information sends contradictory signals that hurt your local ranking.
- Use the exact same spelling everywhere (Street vs St., Avenue vs Ave.)
- Ensure your phone number is identical across all platforms
- Update immediately if you move or change numbers
Essential directories
- Yelp
- Yellow Pages / YP.com
- TripAdvisor (hospitality, food service)
- Better Business Bureau
- Industry-specific directories
- Local chambers of commerce
Structured vs unstructured citations
Structured citations come from directories with dedicated fields (name, address, phone). Unstructured citations are mentions in blog posts, press releases, or general web pages. Both types count for local SEO.
Auditing and correcting your citations
Regularly audit your existing citations. Search for your business on Google and verify that the displayed information is correct and consistent. Correct errors directly on each platform.
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