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Complete Local SEO Guide

Everything you need to improve your business's local visibility on Google — from creating your GBP listing to measuring your results.

Understanding Local SEO

Google's Local Algorithm Relevance, distance, prominence — the 3 ranking factors The Local Pack How to appear in Google's 3-pack

Google Business Profile

Optimise Your GBP Listing Complete creation and optimisation guide

On-Site Signals

Local Keywords Method and tools to find the right keywords Service Area Pages Creating high-performing local landing pages LocalBusiness Structured Data Schema.org JSON-LD for local SEO Mobile and Speed Core Web Vitals and mobile-first indexing

Citations & NAP

Local Citations NAP consistency and trust signals Top Local Directories The directories to target in the UK and beyond

Customer Reviews

Review Strategy Collecting and managing your Google reviews Responding to Reviews Strategy and response templates

Local Backlinks

Local Backlinks Earning links from local sources

Local SEO by Sector

Restaurants GBP, photos, menus and review platforms Tradespeople Service area, accreditations and job photos Healthcare Professionals YMYL, E-E-A-T and patient review management Professional Services Solicitors, accountants, financial advisers Local Businesses Attracting customers in your trading area

Local Content

Geo-targeted Content Creating relevant content for your area

Measure & Improve

Local SEO Tools BrightLocal, Whitespark, GSC and free tools Measuring Results KPIs, dashboards and monthly reporting