LocalBusiness Structured Data

Why Structured Data Matters for Local SEO

LocalBusiness Schema markup transmits structured information to Google: name, address, phone, hours, business type. This feeds the Knowledge Graph, rich snippets and can influence local pack positioning by reinforcing data consistency between your site and your GBP listing.

Specialised LocalBusiness Types

• Restaurant, Bakery, CafeOrCoffeeShop — food service
• MedicalBusiness, Dentist, Optician — healthcare
• LegalService, Notary, AccountingService — professional services
• AutoRepair, Plumber, Electrician — trades
• HairSalon, BeautySalon, SpaOrBeautyShop — beauty

Minimal JSON-LD Example

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Johnson Plumbing",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 High Street",
    "addressLocality": "Manchester",
    "postalCode": "M1 1AA",
    "addressCountry": "GB"
  },
  "telephone": "+44 161 000 0000",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.4808,
    "longitude": -2.2426
  },
  "url": "https://www.johnsonplumbing.co.uk"
}

Properties Not to Overlook

• priceRange: £, ££ or £££ — a trust signal
• aggregateRating: average rating and review count (if you manage reviews yourself)
• areaServed: list of towns or zones covered
• hasMap: link to Google Maps
• sameAs: URLs of your social profiles and directory listings

Testing and Validating Your Markup

• Google Rich Results Test: search.google.com/test/rich-results
• Schema Markup Validator: validator.schema.org
• Google Search Console: "Enhancements" tab for errors after indexing