Google Business Profile
Optimize your Google Business Profile listing to appear in the local pack and attract more customers.
Why Google Business Profile matters
Google Business Profile (formerly Google My Business) is the cornerstone of local SEO. Your listing appears directly in search results and on Google Maps when potential customers search for your products or services nearby.
Create and claim your listing
The first step is to create or claim your listing on business.google.com. Make sure your business doesn't already have an existing listing to avoid duplicates.
- Check for existing listings by searching your business name on Google Maps
- If a listing exists, claim it via the "Claim this business" button
- Complete verification by mail, phone, or email
Optimize essential information
A complete and accurate listing improves your local ranking. Key elements to fill in carefully:
- Business name: use your exact official name, without added keywords
- Address: complete physical address consistent with your website
- Phone number: preferably a local number
- Primary category: choose the most specific category possible
- Business hours: update regularly, including holidays
- Website: link to your site or a local landing page
Photos and visual content
Listings with photos receive 42% more direction requests. Add quality photos showing your business, products, team, and interior.
Google Posts
Use posts to share news, special offers, and events. Posts remain visible for 7 days and show Google that your listing is active.